Rio, 27 de setembro de 2017

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E aí, meu velho?

Minha carta semanal falhou por três vezes. Peço desculpas pela ausência, mas as coisas do lado de cá andam bastante agitadas.

Depois de um feriado de 7 de setembro, com cada vez menos independência, embarcamos em duas semanas de um festival de rock feito de muitos tons de música, inclusive do tom desafinado de alguns cantores. Mas como num livro de contos, não se pode esperar que todos sejam inesquecíveis. Valeu o rock, o samba, o pop, o forró e todo o mais musical que o festival Rock in Rio reuniu.

O “roll” do rock pegou pesado mesmo a partir da semana passada, sem previsão de final. Um conflito armado entre traficantes. Polícia e exército em volta. E no meio, vidas em risco e soluções cada vez mais distantes. Uma longa história do Rio de Janeiro, que prefiro deixar para outra carta.

Carta após carta, tento fugir de qualquer comentário que lembre que a vida de livro é bem mais fácil do que a dos seus autores. Mas anda difícil, bastante difícil. Sem contar os dois topetudos que resolveram reeditar a história pós-Hiroshima, como se as nossas mazelas diárias já não fossem bombásticas o suficiente.

Saímos de uma Bienal de 680 mil pessoas para um festival de música (e outras definições) de quase 1 milhão de público. Mesmo assim, o que mais repercutiu no mundo foram os tiros de duas dúzias de bandidos.

Não sei pelo que você passou até chegar à estante onde habitas. Pode ter enfrentado o pouco espaço, quando encaixotado para o seu destino, tal qual os clandestinos em caminhões entre o México e os EUA. Livros também passam seus apertos, claro.

Mas na sua vida livreira, vale perguntar: depois de sair daquela caixa apertada com seus pares, você chegou até as mãos do leitor através de uma livraria ou da Bienal do Rio?

Porque custa (e custa muito) acreditar que você se tornou acessível ao seu amigo leitor por um preço promocional na Bienal. Sempre me pareceu que essa grande feira tinha a função de incentivar a formação de novos leitores.

E como se faz isso? Reunindo milhares de leitores em uma grande feira literária com autores, editoras e livrarias. Bonito, não? Empolgante, não é verdade?

Mas com os valores de livros sendo vendidos ao mesmo preço que no dia a dia da nossa vida literária de livrarias, como é possível?

Claro que o show literário custa. Mas se eles reúnem em seis dias 680 mil pessoas ávidas por outros como você, meu velho, não dá para fazer 50% de desconto valerem mesmo 50%?

Em todas as Bienais que estive, só me aproveitei de uma boa promoção uma vez. Saí abarrotado. Claro, meu velho, ninguém quer sair da Bienal com um livro apenas. É quase uma derrota.

Loucos por livros querem cometer loucuras numa Bienal. Mas toda loucura tem seu preço. E está difícil enlouquecer literariamente. Literalmente, temos motivos de sobra.

A Bienal é o parque de diversões dos amantes, apaixonados, loucos, desvairados, inconsequentes, despudorados e incontroláveis por livros. Mas temos que nos conformar com o que temos, não com o que podemos.

A Bienal é um exercício de paciência. De paciência pela distância. Pelas filas. Pela gritaria das fãs dos escritores de games, youtubers etc.

A Bienal é um exercício de matemática. Some 25 reais para entrar e parar o carro. Mais 24 reais (a falsa meia) para entrar e andar por quilômetros de livros. Some o refrigerante e o cachorro-quente, a fatia da pizza, ou a esfirra de carne. Um docinho no final ou um café depois para dar aquela despertada, entre as dores nas juntas e na lombar. Multiplique isso por uma família.

Some tudo isso e aí a pergunta: se a gente não quer só comida e diversão, sobrou quanto para a arte? Pouco. Ou melhor; sobrou, mas não deu. Porque parar o carro e entrar na Bienal já custou um livro. Sem desconto.

Não é uma questão apenas de elitizar o discurso porque falamos de carro. Porque carro todos dão um jeitinho de ter. Livro precisa de um empurrãozinho; nem sempre pega de primeira. E ainda faltou ônibus da Prefeitura para levar os alunos da rede municipal. Lá se foi mais uma grande oportunidade para estimular a leitura.

Claro que valem os ambientes literários, as apresentações, o papo com os autores. Mas convenhamos; com quase 100 mil pessoas por dia, não dá para imaginar que todo mundo conseguiu participar da festa. Os que minimamente podem comprar, vão à internet, não à Bienal.

Uma pena porque como disse o Veríssimo, quem gosta de livro tem dois prazeres: um quando compra e outro quando lê. Eu completaria dizendo “e quando leva vários debaixo do braço”. Cheiro de livro novo é que dá barato. Esse sim deveria ser o vício das crianças e dos jovens.

Até a próxima página. Um grande abraço e nos lemos em breve.

L.

PS: Uma carta com três semanas de atraso acaba falando de um pouco, tudo. Se fosse me inspirar na música, recomendaria “Gravando”, de Phil Ramone, o cara que produziu músicos famosos, sendo alguns verdadeiras lendas. Já para entender a leviandade atômica, vale ler sobre seus efeitos em “Hiroshima”, de John Hersey, da Companhia das Letras, um new jornalismo de primeira. Sobre o mercado de livros, aquela olhadinha em “O negócio dos livros”, de André Schiffrin, da Casa da Palavra, mostra que nem toda decisão do leitor é verdadeiramente dele. E sobre balas, prefiro lembrar apenas daquelas que as crianças correm atrás hoje, por São Cosme e Damião, meu velho. E não as que fazem o contrário.

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